Yoyo Pulse

Insights on the infrastructure behind modern commerce.

What is Stored Value? A Guide to Modern Gift Cards

Stored value is the engine behind every modern gift card. Here's what it is, how

When Small Business Loyalty Tools Stop Working for Growing Retail Brands

Signs your small business loyalty programme has outgrown its basic tools, why it happens, and

What is Card-Linked Loyalty? How Modern Payments Are Replacing the Loyalty Card

Card-linked loyalty lets customers earn rewards automatically through everyday card payments. No app, no scan,

How to Use Loyalty Rewards to Shape Customer Behaviour

Loyalty rewards can shape customer behaviour, not just record it. Here's how enterprise brands design

How Leading Brands Scale Gift Card Programmes Across Regions and Systems

How leading South African retailers scale gift card programmes across regions and systems without the